Islay malt whisky, Ardbeg is to launch a second edition of Ardbeg Supernova – SN2010 – to be released on May 31 2010. This limited edition release is 40% more peaty than the distillery’s already heavily peated flagship Ardbeg ten years old.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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